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Web Information Architecture

To quote WebMonkey, information architecture (IA) "is the science of figuring out what you want your site to do and then constructing a blueprint before you dive in and put the thing together."

Essentially, IA is the structure, hierarchy, labeling of elements, and navigation of a site. A site with well designed IA makes it easy for users to find what they're looking for and do what they need to do without confusion, frustration, and unpleasant surprises.

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